The purpose of the communication campaign was to influence the general public’s perception of insurance frauds. AD.Developer directed us toward objectives and the result was a very successful communication campaign. ‘Fraud’ campaign of Zavarovalnica Triglav  has been named the best European internal communication strategy in 2014.

HT is among the first companies to recognize the values of neurophysiological measurements of the effectiveness of advertising campaigns through Valicon Neuro.Diagnosticon. In addition to helping gaining user attention and increase in effectiveness of messages in specific campaigns, we have also gained over the years very specific know-how that we can apply in creating future campaigns. It is unanimous evaluation that Neuro.Diagnosticon has made a significant contribution in increasing the attractiveness and effectiveness of the HT campaigns in B2C and in the B2B segment in the last two years. Valicon has proved to be a valuable and reliable HT partner in the field of customer insight.